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Quick Steps on How To Start an Online Jewelry Store in Kenya-2021



Have you sat down and wondered how you’d start your own online jewelry store in Kenya? Maybe you’ve eyed the fashion industry but still found it quite challenging to start.

Well, good news, now’s the perfect time to learn how to start and run an online jewelry store in Kenya 2021.

Of course, for you to do that ,you definitely need a suitable strategy and guidelines. Fortunately, I’ve got some tips that will help you take that step.

Steps on how to start an online jewelry store

1. Set aside some cash for capital.

You should set aside some money to use in getting your products.

The amount depends on the supplier since different suppliers charge differently for specific items.

2.Identify your market

Before starting a business, one needs to understand the importance of knowing his/her customers.

You should know what they like and to what limits they are willing to get the item on sale.

No one would like to invest so much time and money getting jewelry just to discover no one wants or even likes them.

One can easily research from Secondary research sources. It is however important to note that buying research reports can be expensive.

3. Define your target audience.

As an online jewelry store entrepreneur you need to think about the kind of people most likely to be attracted to your items.

For example, if you are selling rings, you need to have an audience that is in a relationship.

They should also have a certain level of income.

You need to understand that you won’t be everyone’s favorite . The more you know your audience ,the easier it is to target and reach them with your brand.

4. Have a business plan

A well structured business plan will help you remember your business purpose and guide you on what to do next.

5.Find a jewelry supplier.

If you want to scale fast, find yourself the right supplier. You can start with small scale supplier who will get you your items at affordable prices.

You need to consider the following: jewelry quality, get samples first, location of the supplier.

6. Build your brand

This will help you build affinity with your target audience. They will eventually fall in love with your mission and products.

A good brand needs a memorable brand name. A perfect and eye catching logo with a good outlay of colors and if possible a website will also do.

7.Select prices for your items.

It’s up to you as a business person to choose how much you are going to sell an item. This should also generate some profit.

8.Market your products

Marketing is very important to any business. A simple way is posting photos on social media platforms such as Facebook and Instagram.

The steps above will give you the guidance you need to put up your online jewelry store.

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Questions Frequently Asked in an Interview and Their Answers.



Questions Frequently Asked in an Interview and their answers are:

1. QUE: Why should we hire you?

   ANS: If you hire me, it would be a great platform to showcase my skills. Whatever goals I set,

I ensure to accomplish within stipulated time.

2.QUE: Do you have any questions for us?

   ANS: When can I join?

3.QUE: What position do you prefer on a team working on a project?

    ANS: It doesn’t matter till I learn something new from every project.

4.QUE: What irritates you about co-workers?

    ANS: I believe in team-work. Even if I find anything irritating, I try to avoid it unless it

personally affects me.

5.QUE: Tell me your ability to work under pressure?

   ANS: I keep myself calm and focus on multi-tasking while being patient.

6.QUE: What are your expectations from this job?

   ANS: Professional advancement and a good future.

7.QUE: What could be a possible distraction at work?

   ANS: I concentrate on one thing at a time.

8.QUE: What is your strength?

   ANS: I am a quick learner and a great team player.

9.QUE: Where do you see yourself 5 years from now?

   ANS: I see myself in a senior position managing important portfolio of this company.

10. QUE: What’s the reason behind leaving your last job?

        ANS: I am looking for better opportunities.

11.QUE: Describe your management style?

      ANS: I will constantly keep tab of assigned work with my subordinates and seniors and

ensure I finish my assignments on time.

12. QUE: Are you a team player?

       ANS: Yes. I ensure that the team I’m in successfully completes assignments and projects

within deadlines.

13. QUE: How long would you expect to work for us if hired?

       ANS: As long as I feel challenged professionally.

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Kenya Bureau of Standards (KEBS) Blacklists 26 Maize and Porridge Flour Brands.



KEBS has blacklisted 27 maize and porridge flour brands after they fail to meet quality standards.

The standards body asked manufacturers of maize flour to recall the low-quality products already in the market.

On Thursday, 19th August, KEBs instructed the mentioned manufacturers to cease manufacturing their products.

“It is also our responsibility to keep the public informed of the compliance status of products.

These products include maize meal and composite flour, to enable consumers to make informed choices.

We encourage the general public to be vigilant and inform KEBS upon encountering any products suspected to be substandard,” it is said.

List of non-compliant maize brands and manufacturers of Maize Flour.

1.Budget – Karibu Maize Millers

2.Equatorial Ugali Afya – Nature’s Health

3.Fahali – Naku Moden Feeds

4.Family – Jamka Emeji Trading Ltd

5.Pembe – Pembe Flour Mills td

6.Riri – Ridges Ritz Millers Ltd.

7.Sima Tamu – Sima Grains Ltd

8.Tupike – Osho Grain Millers Ltd

9.Ugali Bora – Nakuru Grains Mills Ltd

10.Unga Sawa – Greenfield Millers Ltd

11.Uwezo – Uwezo Maize Millers Ltd

12.Ziwa – Eldoret Grain Millers Ltd.

List of non-compliant maize brands and manufacturers of Porridge Flour

1.Wimbi Safi Marss – Marss Food Quality

2.Rimwambi Soya Porridge Mix – Rimwambi Enterprises

3.Narisha Plus – Equitorial Nut Processors Ltd

4.Rest Food Products Afya& Bora Kinara Porridge – Rest Food Products

5.Family Nature Foods the Original Ujimix(Sour porridge) – Unga Ltd

6.Generation Wimbi Porridge Flour – Snowline Food Idustries

7.Soko Wimbi Mix – Capwell Industries

8.Winnies Pure Health Uji Afya – Winnies Pure Health Products

9.Ujipwani Unga Wimbi Chachu – Regeria Ltd

10.Greenhouse Pride Polished Wimbi with MilkPowder – Greenhouse Pride Distributors

11.Golden Porridge Flour Sour Uji Mix – Golden Traders Ltd

12.Najah Nutrition Food Family Porridge – Najah Nutrition Food

13.Natasha Porridge – N/A

14.Excellent Nutritious Porridge –  Excellent nutritional Porridge

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Seven Cool Things To Do With The New M-PESA App



The M-PESA app is quite popular as of this writing and for many good reasons. It is modern based on its looks (user interface is unmatched) and has most of the M-PESA functionalities to be used exclusively without ever seeing the need to call the STK menu, or the mySafaricom app.

It should, however, be noted that the app is yet to exit beta. We were thinking that by now, it should be fully stable for the masses, but we know that should be happening soon. Besides, the operator has been sending text messages to customers about the M-PESA app’s existence and with a link to app stores. This is perhaps one of the reasons why the app has been downloaded more than 500K times, which is quite a good number compared to other locally-made apps that rarely amass many downloads.

With that out of the way, we should report that we have been using the app for nearly six months now, and there are many features that have genuinely impressed us. So, shall we talk about them?

Biometrics authentication.

This is perhaps one of the main reasons why we have been in love of the M-PESA app. During set up (which should be done on a mobile data connection, unlike mySafaricom app that can be set up using Wi-Fi), the app will prompt you to set up biometric authentication. This means that you can either unlock the apps using your fingerprint of face, whichever works for you best.The good thing about this is that no one will see your M-PESA pin when performing a transaction, which is a good thing especially in crowded M-PESA agent shops or supermarket lines. It beats mySafaricom app, which can be secured with biometrics but will call for a PIN number to complete a transaction.The only downside of biometrics authentication is a case where another person picks up your phone and launches the app while you are asleep (with either your finger or face). This is likely to happen for some, but can be overcome altogether by sticking to a PIN code.

Hide your mpesa balance

This update just came in the other day. Previously, the app would display your balances at the top part of the interface. This was a bother to many including yours truly. Now, you can hide that balance by clicking on the ‘eye’ button. The feature also hides your transaction history, which makes it a very good security feature.

Request Money

As its name suggests, M-PESA app users can request from friends, family or colleagues. It is quite easy to do so: just enter phone number you want to request money from, enter the amount, add a descriptive text (optional), and authenticate the transaction. The recipient will receive the request and act accordingly.

The question is that is this a feature that many people will use? – because ordinarily, people make phone calls or send a text message to the person they want to ask for money from. Nevertheless, we are glad the feature is here, and if it doesn’t make a lot of sense to you, you can still…

Send money to many

For now, the app only allows you to send cash to a maximum of five people. Say you want to pay your employees via M-PESA, you can do so by sending them money in batches without picking them separately. We must admit that this is a handy feature for business people, and is already gaining popularity thanks to the people we have interacted with.Note: you will still pay transaction fees for each person you send money to while using the feature.

Popular Bills

The M-PESA app now has all the popular bills in its system, which means that there is no need to memorize them. The bills range from Kenya Power to DStv. Better, you can even search through them to find a specific pay bill number.

In the same breath, the till section saves your frequent numbers or favourite bills, which is handy because it saves time.

Both options (Pay bill and till) have an option to scan QR codes in case you are willing to go that route.

My Spend

When the app launched, a lot people were excited about the ‘My spend’ feature. It basically adds up all your M-PESA transaction and reveals how much money your M-PESA account has processed. The spend is limited to a month.However, the feature does not go into more insights like M-Ledger used to back in the rounds your expenditure into ‘General’, ‘friends and family’, ‘withdrawal’, and ‘bills and services.’We feel that the app could have done more here in terms of breaking down expenditure into additional specifics as we discussed in the M-Ledger post before.

Offline mode

When the app launched, a lot people were excited about the ‘My spend’ feature. It basically adds up all your M-PESA transaction and reveals how much money your M-PESA account has processed. The spend is limited to a month.

However, the feature does not go into more insights like M-Ledger used to back in the rounds your expenditure into ‘General’, ‘friends and family’, ‘withdrawal’, and ‘bills and services.’

One thing you should note is that the M-PESA app is not here to replace mySafaricom app. Both are two different products that serve specific purposes; M-PESA is solely for the mobile money product, while mySafaricom has integrated almost all Safaricom services, including Home Fibre management.

We look forward to seeing the app getting more features as the carrier attempts to make the tool more appealing to customers before it rolls out officially to all.

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